When someone types in “lawyer” what are the top 3 results on the first page of Google? Lawsuits? Potential clients? Which companies come up on the first page of the SERP when someone searches for attorneys? What should you do to make sure that your law firm is appearing on the first page of Google and therefore that visitors click on your link to be taken to your site?
First, you must understand the way the search engines work to bring up the list of results. Search engines have programmed algorithms in order to rank websites according to how relevant they are to the keywords being searched for. In other words, the search engines want to make sure that the keywords your customers type into the search engines are ones that show up a fair amount of times on search results pages which are generated based on keywords.
Lawyers and law firms can benefit greatly from the use of social media marketing. As social media sites like Twitter and Facebook have become incredibly popular with millions of people having account subscriptions, businesses can benefit by promoting themselves via these social media sites. Social media sites like Facebook and Twitter have become fantastic ways for lawyers to promote themselves to existing and potential clients as well as attracting new clients. In fact, lawyers may want to consider using social media in order to grow their business and attract new clients through the internet.
Law firm SEO is also an effective way to benefit from marketing via social media. SEO, or search engine optimization, is simply the practice of making sure that a website appears near the top of all search results for a particular term or set of keywords. SEO can include things like optimizing the page content, creating link profiles, and using other SEO techniques. Because law firms often specialize in a certain area, SEO will allow them to get their website noticed by people looking for the type of services they provide. For example, a doctor website that specializes in cosmetic surgery, while maybe not seen as highly ranked by the search engines, will be found by people searching for that exact type of services.
Linking a blog to its social media account is one of the easiest ways to engage in off-site SEO. Blogs and websites which link themselves to blogs are great ways of getting more external links to a site. Linking internal pages to social profiles or linking to the blogs of other law firms will give them a larger overall presence and will drive more traffic to the site. While there are more strict rules and regulations when it comes to linking internally than there are when linking to external sites, off-site SEO techniques will still help a law firm’s website to gain visibility and increase the number of links.
Off-site SEO techniques such as link building, keyword research, and content promotion are great ways to attract more potential clients. By engaging in SEO marketing, law offices can easily improve the rank of their site in search engine rankings and generate more traffic. The key in this type of law firm SEO marketing is creating relevant keywords which clients can use to better locate the information that they need and creating SEO friendly articles and blog posts that can be linked back to the website. SEO is the ideal way for law offices to increase client exposure and build a solid customer base.